NARS: The Artistry of Cruelty

NARS: The Artistry of Cruelty

HOW KIND IS YOUR BLUSH? The ethical stance of makeup and personal hygiene companies is a major selling point for people who look for the Leaping Bunny and other seals that certify “animal friendly” and “cruelty free” before they buy. NARS Cosmetics has long been known to be a company that rejects animal testing – they have used this as an effective marketing tool – and the founder, make-up artist and photographer François Nars, is rumored to be vegan. Though NARS’ parent company Shiseido is itself complicit in animal testing, NARS remained proudly unblemished. So we were all unpleasantly shocked and appalled when we caught the news spreading like wildfire through the interwebs: NARS Cosmetics has made the decision to ditch its ethics and go to the dark side. That doesn’t mean that they, in some boardroom meeting in Hell, suddenly decided they were gonna hire a bunch of evil scientists, get some bunnies from a breeder specializing in animals destined to die in laboratories, and start pouring undiluted chemicals in their eyes. No, it means they decided to start selling their products in China WHAT’S THE DEAL WITH CHINA ANYWAY? One of the biggest stumbling blocks to being an extra super profitable cruelty-free company these days, perhaps the only one given that the European Union and New Zealand have banned the practice of testing products on animals and the United States and Japan do not require it, is that when you enter the Chinese market, you are essentially agreeing to have your products go through testing on animals. Although China is making progress in recognizing and using alternative testing...